E-SIM is a great opportunity for travel and hospitality for several reasons:

Convenience: e-SIM allows travelers to activate a local mobile network plan as soon as they arrive at their destination without the need to purchase a physical SIM card or visit a store. This is especially useful for international travelers who may not be familiar with the local language or geography.

Cost savings: With e-SIM, travelers can easily compare and choose local mobile network plans that offer the best value for money without having to pay extra for roaming charges. This can lead to significant cost savings for travelers.

Flexibility: e-SIM enables travelers to switch between mobile network plans as needed, which is particularly useful for travelers who visit multiple countries or locations during their trip.

Increased revenue for the hospitality industry: The adoption of e-SIM by hotels and other hospitality establishments can offer new revenue streams, such as offering e-SIM-enabled smartphones for guests to use during their stay or partnering with local mobile network providers to offer special mobile network plans for their guests.

Overall, e-SIM provides a more seamless and cost-effective mobile connectivity experience for travelers and offers new opportunities for the hospitality industry to enhance the guest experience and generate additional revenue.